Merch for Åby Tjureda IF
MERCH BRIEF – Retro Collection: Ella Linnér
Brief: Create a merch collection that pays tribute to the heritage of Åby Tjureda IF by reimagining the club’s original emblem in a stylish vintage design. The collection should resonate with both long-time supporters who remember the early days, and younger fans with an eye for timeless aesthetics.
Design Inspiration:
The design is based on Åby Tjureda IF’s original emblem, which still adorns the clubhouse today. With Swedish spruce forests and Lake Helgasjön in the background, this emblem tells a story of local pride and sporting tradition. The design should reflect the visual style of 1970s and 80s sportswear – simple, bold, and nostalgic.
The design is based on Åby Tjureda IF’s original emblem, which still adorns the clubhouse today. With Swedish spruce forests and Lake Helgasjön in the background, this emblem tells a story of local pride and sporting tradition. The design should reflect the visual style of 1970s and 80s sportswear – simple, bold, and nostalgic.
Products: Unisex T-shirt and Unisex Hoodie
Color Palette:
Earthy, retro-inspired tones such as forest green, burgundy, mustard yellow, navy blue, and off-white. The print should have a slightly worn or distressed look to enhance the vintage feel.
Earthy, retro-inspired tones such as forest green, burgundy, mustard yellow, navy blue, and off-white. The print should have a slightly worn or distressed look to enhance the vintage feel.
