Visual identity for Quarteirão Criativo Associação
Quarteirão Criativo (Creative Quarter) is an association based in Bombarda, Porto, dedicated to fostering a dynamic, inclusive, and sustainable community through cultural, social, environmental, urban, and economic development. As the organization evolves, it seeks a strong, recognizable identity that reflects both its foundational values and creative spirit.
Brief: To develop a new visual identity for Quarteirão Criativo that communicates its role as a catalyst for community-driven development and creativity. The identity should be flexible enough to support a wide range of activities while remaining rooted in the association’s core values.
Solution: The logo of Quarteirão Criativo is centered around a dual interpretation: it conveys both structure and play. The five lines next to the text represent the organization’s five key pillars—Cultural, Social, Environmental, Urban, and Economic. These lines serve as structural pillars, symbolizing support and foundation, while simultaneously evoking creative toolsor playful sticks, emphasizing collaboration, imagination, and adaptability.
